SpeedRead Technologies is transforming utility submetering with innovative IoT (Internet of Things) solutions. SpeedRead has been on the cutting-edge since the early 2000s, but its online presence was stuck in the earliest days of the dot-com boom. We collaborated with their team to design an updated website that highlights their innovative approach and succinctly communicates their value. Along the way we coached their President on using Linkedin to further his personal brand.