Simple Laboratories is an industry leader in clinical laboratory testing. With offerings encompassing molecular testing, toxicology, and everything in between, Simple Laboratories provides its partner facilities with timely, accurate results the first time. After a number of years, we were approached by Simple Laboratories to revamp their branding to provide a stronger sense of connection to their industry. Along with the facelift, we provided the Chicago-based lab with templates for presentations, newsletters and more so they can feel a stronger sense of ownership over their digital output.